A representative of the company Toring Turbine attended the »International Summit ITM« that took place in Lidköping, Sweden. This four-day series of lectures were held by professional experts on international trade management. The first lecture topic »Managing Across Cultures« was presented by prof. Dr. Fons Trompenaars, who laid a great emphasis on the importance of local cultural norms and traditions. One can be successful in doing business only by taking into account the habits and norms of a certain culture.